Privacy Policy – Datura

You are currently visiting the Datura website (datura.digital).
At Datura, we consider your personal data and privacy to be of utmost importance. Our privacy notice explains the personal data we collect and how we process it. We invite you to read it.

What is Personal Data?

Personal data refers to any information that can relate to an identified or identifiable natural person. An identifiable person is someone who can be directly or indirectly identified by reference to an identifier such as a name, identification number, location data, online identifier, or other specific factors about that person.

Data Collection

Your personal data on this website can be collected directly or indirectly.

Direct Collection:
We may collect personal data directly from you when, for example, you voluntarily submit it via our contact form or when subscribing to our newsletter. When accessing certain pages, we will provide information about the collection of your personal data and give you the option to consent or decline.

Data We Collect Directly:
This may include your name, phone number, email address, job title, company, country, and any other data you communicate in your message.

Data We Collect Directly:
This may include your name, phone number, email address, job title, company, country, and any other data you communicate in your message.

Indirect Collection:
We also collect data indirectly via cookies and other technologies. We collect information such as the number of visitors, last visit date, and pages accessed. Please refer to the “Cookies and Other Tracking Technologies” section below for more details.

Purpose of Processing

We use your personal data for the following purposes:

  • To contact you: We use your identification data to enable you to contact us via the website, receive marketing-related emails, or any other information you request.
  • Marketing and Services: We may use personal data when you subscribe to a newsletter, contact a representative, or request services like white papers. These data will be used to fulfill your requests and may also be used for marketing purposes with your explicit consent.

Your Interests Regarding This Data Collection:

  • Receive personalized information when you request it
  • Subscribe to our newsletter with your consent
  • Receive requested materials, like a white paper
  • Be informed about Datura’s new products and services if you have consented to receive such updates

Data Retention Period

We process personal data for the following durations:

  • Identification Data: Retained for 2 years
  • Anonymized Browsing Data: Retained for 2 years

Accuracy, Relevance, and Security of Your Personal Data

All personal data processed by Datura is stored on secure servers. Datura uses reasonable technical, administrative, and physical measures to protect personal data from loss, unauthorized access, use, disclosure, or modification. We ensure that personal data is only processed for the purposes mentioned in this privacy notice and retained for no longer than necessary.

Your Rights

You have the following rights regarding your personal data:

  • Right to Information: You can request information on how your personal data is processed.
  • Right to Access: You can access your personal data processed by Datura.
  • Right to Erasure: You can request the deletion of your personal data.
  • Right to Restriction of Processing: You can control how your personal data is processed.
  • Right to Object: You can request that Datura cease processing your personal data.

Cookies and Other Tracking Technologies

Datura complies with the EU Directive on privacy in electronic communications. For this purpose, we have created this notice to provide you with details on how we use cookies while you visit our website.

What is a Cookie?

Cookies are small files that are downloaded to a device when users visit certain websites. These files are then sent to the original website whenever users return or visit a site that recognizes the cookie. Cookies help websites recognize users, track navigation across different pages, save preferences, and improve overall site functionality. For more information about cookies, please visit these resources: www.allaboutcookies.org and www.youronlinechoices.eu.

Personal Data Collected via Comments

When visitors leave comments on the site, we collect the data shown in the comments form, the visitor’s IP address, and the browser user agent string to help with spam detection. Additionally, an anonymized string created from your email address (hash) may be provided to the Gravatar service to check if you are using it. The Gravatar service privacy policy can be found here. Once your comment is approved, your profile picture may be visible in the context of your comment.